Mystery Shopping and Your Business

As the visionary of your brand, you know what excellent customer service looks like. However, in today’s fast-paced world of business operations, a disconnect between theory and practice often occurs. This is the reason why you need a reliable partner to gather critical information that will give you better insight on the effectiveness of your customer service.

The HS Brands Global Difference

Consultative Approach

Analyzing your customer service model begins with asking the right questions. Together, we look at your goals and objectives and build intelligent questions that will get you the answers you need in alignment with your goals.

From Data to Strategy

We do more than transfer data to a spreadsheet. We help our clients analyze and discover insights critical to their business goals through our advanced, interactive HS Brands data platform.

Verified Shoppers

Our services are based on stringent protocols that ensure the quality processes. Our pool of international shoppers all go through a comprehensive training program where they are vetted, certified, and ranked. Output from our shoppers are then reviewed by our pool of editors to further ensure quality.

Breadth of Services for Better Understanding of Data

At HS Brands, we offer many services outside of Mystery Shopping, our expertise in other areas such as Loss Prevention gives you a more in-depth perspective in analyzing data and creating strategies based on significant data points.

Core Focus

HS Brands provides retail shopping services for various industries including retail shops, restaurants, and bars. Our review includes employee interactions and customer service as well as potential dishonesty and policy violations.

All mystery shops are performed by independent evaluators to allow unbiased, objective opinion that matches that of your client base.

We offer quality images to validate key findings such as branding & signage, cleanliness & safety, and displays & presentations. We also offer video shopping services so you can have a visual account of your mystery shops.

Gaming, Hospitality, Entertainment

HS Brands is the global leader in the Gaming, Entertainment, and Hospitality industry. We are a licensed mystery shopping provider in the state of Nevada through the Private Investigator’s Licensing Board as required by the state. This feat provides us the opportunity to give our clients the best solutions in multiple locations around the globe.

Top Mystery Shopping Provider in the Casino and Gaming Industry

As the leader in this industry, our numerous clients trust us for more than just guest experience evaluations, but also for our audits, regulatory inspections, and integrity checks.


We help our clients in the hospitality industry by evaluating a guest’s entire experience with one or two overnight stays that assess the client’s complete range of services. We provide a full range of recorded evaluations and Forbes Star Rating based audits.

Innovative Technology

We transform shopping data into intelligent information using Sassie Software, the industry pioneer in data gathering.

Unparalleled Expertise

One of our founders, Tom Mills, was the architect of Sassie Software and continues to bring his innovative solutions to clients.

The Information You Need When You Need It

Sassie software allows you to keep critical information all in one place through its comprehensive and customizable dashboard.

Alerts That Keep You Informed

Never miss an opportunity to deliver exceptional service by staying in the loop. Sassie provides great alerts through email, text, and other features.

Easy Distribution to Key Positions

Ensures that those who need to see specific information sees it immediately.

Case Studies

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